Son In Law
Wised up streetwear. The aim is to visualize the favorite son in law, this guy is cool and looks daring but he knows how to behave and he has his things together.
The thought process started by looking to current urban cultures and mix them with preppy details like a pintuck and weltpockets. The washes are kept in nostalgic 90s, salt and pepper in light & mid blue washes, additionally there are 2 denim chino’s in rinse, to reach out to the asian target.
Sample 1: The shirt with welt pockets couldn’t close till the top of the collar.
sample 2: Changing a shank button for a snap button did the work, additionally the collar stand was made out of a thinner denim fabric that could resist the wash-process.