Traveling through the past drives us to improve the future. Thinking bold and beyond limitations is key for many innovative products. Americana Vintage voyage is a statement of a historical product that focuses on construction, vintage washes and detailing. Using new ways of visible as invisible branding which are inspired from the Tommy Hilfiger archive. The key element is a consistent brand identity.

Sample 1: The idea of the denim with 60% embroidery should be straight but from my sketch it seemed more curvy. Sometimes you think that it’s clear enough, but the interpretation of someone is always different than yours.

Sample 2: Repeat and ask good questions to really see if your handwriting is understood.